5 Elements of a Perfect Telephone Script

I launched a very successful training and consulting business a number of years ago.

Focusing on the sponsorship of the college at first, I thought very carefully what I would like to develop a sales script that: (1) university staff believes it would be indigestible, (2) that would operate stealthily, and, of course, (3) One that would produce wonderful results: a lot of requests from the college of my seminars.

Suffice it to say, my script was so successful that I can remember the schools that have rejected my offer, and there were only a few who said no.

One of them was the main campus of Purdue University. I have sold Purdue campus sister, though, and there were several located throughout Indiana. With warp speed, I offered my programs at 35 universities coast to coast, and I'm happily busy with work, as I could manage.

My script nearly achieved "perfect" results, but how?

I realized on the basis of these five basic postulates:

(1) The script should be incredibly short. The longer the "spray-and-pray", the more likely it is that it has struck a discordant note.

(2) E 'immediately necessary to involve the listener. This can be done with a statement credibility or with a quick, captivating statement of intent.

(3) must be written. Without a document you will be less aware of what works and what does not. A written script allows you to take notes and corrections and capture winning improvisations that leap out unexpectedly.

(4) must lead the listener to close. When we think we have "chosen to buy" instead of "being sold," we are more committed to the deal.

(5) It must be something that, as a seller, you have to recite.

Of course, I like to play what works, what do people say yes. But I also like the phone-craft involved in the refining of a persuasive message that is so clever that does its magic, unnoticed.

Most of the scripts that I encountered as a consultant were no major ways. Have often been made by someone who is mysteriously well, but no one else around him can bring to life.

The good news is over 95% of existing telemarketing, cold calling, appointment setting, inside sales, customer service, technical assistance and scripts can be improved, and some can be polished to near perfection .......