Tuesday, September 4, 2012

Small Business Challenges - 3 Strategies for Kicking your business up a notch


Recent studies and surveys have indicated some of the major challenges that small companies or individual entrepreneurs are facing today.

More than half of respondents in the research conducted by Industry Canada believe that growth is the main issue to be addressed. Categories of growth include attracting new customers, the recruitment of qualified personnel and have time to manage growth. The competition came as the next highest concern.

New companies start focusing on 1.Growth a profit in order to establish and sustain themselves through the first year. One way to increase the bottom line is many business owners try to do everything yourself within the company to save money. While this may work for a while ', ultimately hamper growth. Time and effort of key personnel is better spent on finding ways to attract new customers and increase sales. All that growth is not related should be delegated. If you are not sure what that entails, it is advisable to hire a business coach to develop a growth strategy and marketing.

2. Employees Another important challenge is the shortage of labor, find, hire and retain qualified staff them. The employees will remain with an employer that shares decision-making as a group, communicates openly, publicly and privately critical praise, give them the tools they need to perform and then allows them the responsibility to get the job done. Listening and responding to the concerns of staff. Promote an environment of teamwork and responsibility and you will see happy, the staff assumed that going the extra mile in performance and customer relations.

3.Competition Every business has competition. And 'what drives the economy. In order to develop their own marketing advantage, it becomes critical that a company knows their competition. There are a number of factors to think about when considering your marketing approach.

Consumers are more informed and selective than they have ever been. They demand more. With the internet at their disposable, a quick search is all you need to educate themselves and make a price comparison.

Most companies have a website. Your web site attractive, friendly and informative? He entertain your customers and give them a reason to come back to visit again?

Do you have an internet marketing expert taking care of the complexities of web site positioning for maximum visibility and traffic? To change the momentum of your business, you must pause and take time to prepare a plan. Identify goals and measurable objectives with timelines. What are your key performance indicators that will help you evaluate the results? Get advice from outside and a new perspective. Seek professional help where needed. You spend all your time in business growth, employee relations and marketing opportunities, delegate day to day administration, and you will see outstanding results .......

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