The 5 most brutally effective marketing Letter Writing Tips

The sales letter is without doubt the crucial piece of the online sales process. Many people underestimate the power of the sales letter and focus more on their product or service without realizing that sales of quality without simply copying it does not matter how good their product is - because nobody is ever going to see him.

Writing cash-generating sales letter can be difficult, so help you, here are the 5 most important ways to ensure you get the customer's attention:

1. The extraordinary power of the title

When a visitor reaches your site, regardless of the theme, you have only five to ten seconds to capture their interest before leaving your site never to return. That's why when you write a sales letter is powerful enough to produce a title that ran the visitor's mind. A good title should be composed of words of power - the words that touch the reader on an emotional level - used to transmit a powerful promise of bringing great benefit to the prospect and makes you want to continue reading.

2. Understand your customer's mindset

It 's very important to know who you are selling your product. I see too many sales letters that try to force the customer to buy, too, mounted and / or using an informal tone. Instead of doing that, try to write the copy as you were a friend of the customer. Just be honest and show them the benefits of your product / service - using bullets easy to use - and how it can make life easier - that's another fact - people buy e-books or courses or participate in membership sites, because what does offer a certain part of their lives easier.

3. Product quality testing

You may have created a great product, but to convince people to buy and see for yourself you must pass quality control. You see, when reading a sales letter, visitors enter an emotional state caused by the promise powerful and long-term benefits a product can lead to them. In this emotional state, people look for evidence that what you're selling is actually offering those promises. That's why providing testimonials from current customers is an absolute must. People love hearing about others' experiences with a particular product and a good testimonial could be the extra push they need to buy.

4. Create a sense of urgency

Nothing has the power to make the prospect buy from you over the possibility of losing a great offer that may never stumble upon again. That's why it is always important that your sales letters create a sense of urgency. This can be done in several ways. You could sell the product at a small price for a limited time - and have a countdown on your website with the remaining time until the price goes up - or sell only to an exact number of people and then never again. Of course, some even close their bid after the number is reached, but that depends on you. You can always keep the offer open and edit the number of points that are still open.

5. Warranties

A guarantee practically eliminates the possibility of losing the client money invested in your product / service if they are unhappy with its quality. In this way the proof of quality even as it makes the visitor you trust and not feel uncomfortable buying from you. Always be generous with the warranty with a promise to return the investment after 30, 60 or even 90 days after the purchase is made. In this way a customer can buy from you without fear of loss of any kind .......