Gray Power: Marketing to the aging of the population of Canada

Since the first child of second-generation post-World War II arrived in the world, the 'boom' has influenced every aspect of society and have practically had and did things their own way. Even now, while the leading edge of the generation has exceeded 55 years of age, nothing has changed, as affluent boomers are raising the bar on how and where they think they live their retirement years. According to a report by the Urban Futures Institute, an aging Canadian population consistently dominate the property market a bit 'all over the country.

Unlike previous generations who were more likely to move to smaller homes, eliminate mortgages and money in their retirement wealth was coming, the Freedom 55 generation, as it is sometimes called, is more likely to upgrade to the property more expensive, while assuming new mortgages. In 1999, 59% of Canadian homeowners between 45 and 54 years of age and 35% of those between 55 and 64 years of age held mortgages. In 2001, according to Statistics Canada information, these figures had risen to 61.6% and 39.1% respectively. In 2003 the ratio was 64.2% and 35.1%.

Properties larger more expensive, but not, even if not in all cases. There is a trend identified by the Institute for the boomers to make their way out of the suburbs and back into town. And what they find in the city? Fitness centers, fine dining, dancing and ... Yes, a lot of people. The main feature of the Freedom 55 generation is, according to the Institute, who hate to be left alone. I'm also going to be happier and heathiest the generation of their age in a long time, with a spirit strongly emphasized hypocrite. And who will be the focus of their attention hypocrite? The federal government (politicians careful ....), with women is the noisiest.

The Urban Futures Institute prognosis in about 25 years one in three Canadians will be aged over 65 years. As then it will become empty nesters, who will trade their homes 3,500 square feet in suburban middle-class condominium living, bringing prices up especially in the more expensive category. More and more adult lifestyle component will force greater impact as a condominium complex will be designed and constructed. It will impact developers, architects and entrepreneurs alike. And since boomers are - and will continue to be tech savvy - high-speed Internet, fiber optic circuits, satellite links and electronic wizardry will be the must-have accessories.
The Urban Futures Institute report concludes that it is going to be a lifestyle and financial choice - closer to the shopping center means more established, restaurants and entertainment, and boomers are of the mind the path will provide greater liquidity in the long term.

Luigi Frascati ......