Internet Marketing Strategies - Part Eight: Purchase Advertising

If joint free publicity, there has been providing the answer that it was hoped, perhaps it is time to consider buying some 'publicity.

If you really want to build your online business, you must be willing to invest a portion of your profits in your business. There are several advertising opportunities available on the Internet that allow you to purchase targeted advertising very reasonably.

Ezine Advertising

Ezine Advertising is one of the most effective forms of Internet advertising. Is not only effective, but can also be very expensive depending on the size of the publication.

The key to using ezine advertising effectively is to target your audience and track your response. You must test the effectiveness of both your ad and the publication in which you're advertising. This will allow you to determine which ads are pulling the best response and which publications are providing you with a high response rate.

When selecting an ezine to buy advertising, there are some factors that should be taken into consideration:

1. Select an ezine that targets your potential customer. In other words, if you were selling health products do not want to advertise in an ezine "Marketing". You want to advertise in an ezine that focuses on health.

2. The size of the publication is not really a factor in determining the success of your ad. Smaller publications will many times have a superior response rate, as they may have a higher percentage of members who actually read the publication.

3. Before you buy advertising in a publication, be sure to subscribe to certain issues. You want to ensure that the publication contains quality content and see how their ads are displayed. If you are 15 or 20 ads each issue, the response rate of your ad is likely to be low. Try to select a publication that runs only a few ads each issue, and puts them in the middle of the publication.

4. Contact the ezine publisher to make sure they never run two ads for similar or the same product. This will increase the response rate immensely.

The Directory of Ezines provides a complete online searchable database of ezines that accept advertising. This directory contains all the information you need to know to effectively place your ads. There is a registration fee $ 39.95 per year.

If you're looking for a low cost alternative for purchasing ezine advertising, Ezine Ad Auction will enable you to bid on ad space in targeted ezines.
http://www.ezineadauction.com

Pay-Per programs

Pay-per programs include, pay-per-click, pay-per-lead and pay-per-sale.

Pay-per-click will allow you to advertise to your target audience and pay only for results - you pay an amount for each visitor that is sent to your website. The most popular pay-per-click program is the pay-per-click search engines. You can learn more about pay-per-click search engines are here:
http://www.payperclicksearchengines.com

Pay-per-lead programs will enable you to pay only for leads. These cables may be potential customers that fill out a registration form, enter a sweepstakes, or download a free trial of the product.

Pay-per-sale programs are only affiliate programs. You pay your affiliates a commission for each sale set of qualifications.

You can find a number of Pay-Per programs here:
http://www.clickaffiliate.com

Another form of a pay-per-click program pay per click banner advertising. There are several companies online that will put your banner within their network and charge a flat fee for each click through.

Here are some to start:

Value Click

http://www.valueclick.com

I-Clicks

http://www.i-clicks.net

PennyWeb

http://home.pennyweb.com

Opt-In Email Marketing

Another effective method is advertising opt-in email marketing. There are many Internet companies that will allow you to purchase targeted lists of individuals who have opted to receive commercial e-mail. Although this form of advertising can produce a good response, can be quite expensive. Make sure you have tested the sales copy and have a good response rate before purchasing this type of advertising. In addition, make sure you only deal with a reputable company, as there is a very fine line between "opt-in" and "spam". Some of these companies may use immoral means to obtain e-mail addresses. The only company I can recommend is PostMasterDirect.com.

Before purchasing any advertising "majors", make sure you test your ad copy. Take your time and plan your advertising carefully for best results. Your success depends on it .......