Wednesday, August 22, 2012

Keyword in domain name is not necessary


Although the main keyword in your domain name can help your site always ranked for that keyword, it is not the only or most important factor for Search Engine Optimization. High quality SEO involves a number of other techniques, not only to optimize your domain name. Besides most likely want to rank for several dozen main keyword phrases, so if your domain is only your strategy will be very disappointed.

Do not get me wrong here, I'm not saying that having a keyword specific domain name will not help, I'm just saying that if this is going to be your main strategy to achieve high rankings in search engines then you need to rethink Your SEO strategy. When I started to focus on techniques for optimizing web sites or mine about 7 years ago, I used to think that the domain name was the factor most heavily in the search algorithm of the major SE.

Having a keyword in the root domain actually used to be more important, but as time has progressed it has become less important factor. Think about it, some number of the most popular and influential websites an online ranking for keywords and phrases that are not in their domain name. Amazon.com and Ebay.com to name a few, rank # 1 for hundreds or even thousands of different realities keywords and key phrases that are not in their name! How can that be?

Well, this is because they have an important keyword for your domain is not the most important factor to get the top position! Link popularity and longevity of a domain are two of the most important in determining the rankings. Of course the content or information on your website is a key factor. And 'the combination of many different things that help search engines decide how your site will appear in their results.

So remember, there is more to get # 1 rankings other than a domain name is keyword rich. With all this said, with a keyword you want to position yourself in your domain will still help, but if this is your primary SEO strategy, then you probably will not be able to get the results you want. Reach the first page of Google, Yahoo or Bing takes a lot of time and effort. Just make sure that you take into consideration that when you start your website .......

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