Friday, July 6, 2012

Benefits Of Having A Business Website


Can you believe that just about fifteen years most people had not heard of the Internet?. Today everyone is aware what the Internet means and most used it occasionally.

But even more amazing is the growth in web functionality and the huge drop in the cost of such functionality. At the end of the 90 was unusual for a company to spend tens of thousands of dollars to build an ecommerce site. Today, any business, large or small, can have an online catalog or design of e-commerce website for less than $ 5000.00. Part of the reason for the drop in prices is the large number of small businesses now opt for an online presence to increase sales in their physical locations. Another reason is that technology has become more sophisticated and available. And a large number of companies are moving to the web as a result of the number of people using the Internet regularly.

If you own a business today, customers expect you to have a website and email. This expectation almost requires you to have some sort of interactive presence, or dynamic website. Still, one question we hear often is "What are the benefits of having a business website?" The answer to this depends on your business and your customers. But to understand the most important benefit of having a web page design, we have to observe the actual behavior of customers.

During the 80's and 90 U.S. companies were at reduced costs, increasing productivity in a frenzy. Every major U.S. company was working diligently to attract customers. It seemed we were doomed to poor customer service.

Then, the Internet is up. How very amazing!. At any time, day or night, you can find information about your business. Amazon.com began allowing then make the purchase of books in the same way. And the service was excellent. An email that tells you that your order was received ... an email saying the order was shipped and is due in a few days ... an email telling you that you should have already been ordered and what to do if there was an email ... which tells of a great new book like you just bought.

The Internet makes communication with customers on their terms. It automates the dissemination of information and customer service. Even if you do not use the Internet to increase their market reach and revenue enhancement, the Internet has made it possible to keep your customers happy.

There are plenty of benefits to make a website for your business. But most importantly, a website is now a requirement of customers. Without effective Internet presence, your competitors are the winners.

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