Mobile Marketing: Chapter I

This is the first in a series of 3 which states that mobile marketing is and what are the most common means.

What is mobile web? Why do mobile marketing?

The use of mobile platforms for messaging mms, sms or browsing, with the aim to develop promotional information campaigns or interactive. In general, the use of mobile marketing to interact with the consumer? Signal quickly, e? Cient and measurable, ideal for any kind of action one to one marketing. Interactive Advertising Bureau (IAB).

SMS Short Message Service or SMS (Short Message Service) is a service available on mobile phones that allows sending short messages (also known as text messages, or more colloquially, texts) between mobile phones, phones? Jos and other handheld devices. SMS was originally designed as part of the digital mobile phone standard GSM, but now is available in a wide variety of networks, including 3G networks.

Push PUSH CAMPAIGN A mobile marketing campaign is a direct marketing that uses the mobile as a channel. It's a little communication strategy developed so far, closely related to the e-mail marketing, and has numerous possibilities for its wide acceptance: 86% of respondents would agree to receive advertising via mobile phone.

Pull PULL CAMPAIGN Campaign is one in which the public interest of a brand communication process begins. To generate the beginning of this interaction, we need an impact advertising through traditional media as well as offering an incentive or value proposition. Examples of incentives may be a direct award, download content, a lottery or sweepstakes, games, join a club or a community? Conciliation, access to promotions or discounts, product testing, etc..

So far the first chapter of this series three. The following link belongs to a provider of SMS messaging services with global coverage at local prices: Sending SMS