What does it mean for Venezuela's Mercosur? (Ii)

Currently, Brazil and Venezuela develop four major physical integration projects: the road to inform Manaus to Venezuela, South railway interconnection eastern Venezuela and northern Brazil, the electrical interconnection between Guri Venezuelan company and the same Amazon capital, free trade zone and important Brazilian industrial center. Guaira in Santa Elenea we can see is already operational free trade zone, a factor that has accelerated economic activity in the area. It follows from the particular interest which is Brazil, Venezuela to Mercosur integration and unilateral support it.

By using a SWOT on venturing reality for Venezuela in Mercosur, would have some idea of ​​this reality, of course considering some aspects that can give us a vision of what would happen.

Weaknesses

Possible asymmetries between Venezuela and the technology of the Mercosur countries such as Brazil and Argentina has many companies with technology and this puts the agricultural desventaja.Productos Venezuelan companies as cotton, milk and meat items in which countries such as Argentina, Uruguay and Brazil have surplus production could overshadow nacional.La political instability and economic causes us to be a risk country for investment.

Opportunities

The new Mercosur trade policy tends to strengthen and reinforce the process of opening and integration into world markets. The accession of Venezuela to the Southern Common Market would focus on promoting regional production ventures including integrated networks, especially for SMEs and Cooperativas.Dejar monoproducer being a country through diversification of its products in different areas productivas.Venezuela is among the six main destinations of Argentine and Brazilian exports, which increasingly deepening economic integration and trade cooperation that the two most developed countries región.La tool of the Fund for Structural Convergence of MERCOSUR to fund programs to promote the development of competitiveness and promote social cohesion, in the smaller economies and less developed regions, is a great opportunity for our country to overcome its weaknesses productive. Correction of structural asymmetries and productive development in MERCOSUR would allow us to leverage our apparatus productivo.Asociaciones that arise between SMEs in the partner countries, forming industrial clusters that would strengthen the companies that produce aisladamente.En about business opportunities for SMEs Venezuelan highlights market access to northern Brazil (potential market with 20 million inhabitants), mainly for companies producing consumer goods and building materials, where other members would take longer to venture by the distance of financing separa.Fuentes the south bank at preferential rates for social development projects.

Strengths

The geopolitical location between countries of the Mercosur trade allows air, sea and land more robust, because the goods or services have all three options intercambio.Tenemos large natural reserves of energy resources to conform to a powerful economic bloc capable to achieve competitive relations with the rest of mundo.Existen good international relations between all member countries of Mercosur because presidents and Venezuela, to some extent share the same political ideals and make international trade more fluido.Actualmente between takes complementary good relations with the countries of Mercosur (exchange of technology, staples, solidarity) Venezuela has one of the oil and gas reserves the world's largest, this means that there are greater opportunities for exchange in the petrochemical development with the region.

Threats

The competitiveness of Brazilian companies that may affect Venezuelan companies within the bureaucracy comercial.La environment by the Venezuelan state that might exist in the allocation of resources to SMEs such companies to develop their projects.

The Brazilian market has a deeply entrenched culture of marketing and this may affect the incursion of Venezuelan products in that market if the Venezuelan businessman does market research firm base.

Some suggestions:

Given this reality, Virtual Classroom Chair of the graduate program FACES International Trade, University of Carabobo, suggests:

The Venezuelan government should look very good competitive asymmetries existing and start immediately to strengthen the national company for the incursion of new mercados.La tourism industry may be one of our leading edge, we must take advantage of business alliances with countries like Cuba and Central America with the greatest development in this area so as to prepare our empresas.También suggested Venezuelan Industrial Park SMEs, to analyze their weaknesses through the recruitment of administrative and consulting firms to universities to to identify and correct the flaws that impede their entry and business development within the Southern Common Market

It also says that the Venezuelan Universities should be working with agencies and commercial link the state to be preparing to Venezuelan companies to strengthen their business structures and to enter with less impact and stress to the southern market, where the level of competition be a reason that the companies should require our best effort to work as well as support from the state and the centers of advanced studies

Do not forget, that the entry of Venezuela into Mercosur, formed "a block with more than 250 million inhabitants, an area of ​​13 square kms million and a GDP (Gross Domestic Product) of a trillion dollars." A potential negligible

Sources:

http://www.conapri.org/articledetails.asp?articleid=305005

Virtual classroom, International Trade Chair, Masters Program in Management, specialty markets, Faces, University of Carabobo